A proposed re-brand of Mercy Corps, a real-world humanitarian NGO that provides long-term solutions to global problems.
Brand Identity
Advertising
The Design Story
Variation
Colors
Typeface
One of the most impactful aspects about Mercy Corps as an organization is the effect they have on the people they help. A large portion of Mercy Corps' members actually come from the communities they help, having been inspired deeply by the compassion and change they organization brings. This has become the call to action for the re-branded Mercy Corps - reaching out to the ones that need it most to inspire them to pay it forward.
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