Mercy Corps

Mercy Corps

Mercy Corps

Re-Brand & Brand Identity

Re-Brand & Brand Identity

Re-Brand & Brand Identity

A proposed re-brand of Mercy Corps, a real-world humanitarian NGO that provides long-term solutions to global problems.

Brand Identity

Advertising

The Design Story

Mercy Corps is a humanitarian, non-profit organization that provides long-term solutions to global problems. From underprivileged youths to communities impacted by natural disasters and war, Mercy Corps provides sustainable answers to turmoil and devestation. This mission of restoring hope and empowering communities is reflected in the design of the new Mercy Corps logo, which is was inspired by the movement of ribbon, embodying fluid motion and grace. Using this form to create an "M" and "C" connected, the "C" holds an orb that represents both the world and the people in it, providing safety and support.

Mercy Corps is a humanitarian, non-profit organization that provides long-term solutions to global problems. From underprivileged youths to communities impacted by natural disasters and war, Mercy Corps provides sustainable answers to turmoil and devestation. This mission of restoring hope and empowering communities is reflected in the design of the new Mercy Corps logo, which is was inspired by the movement of ribbon, embodying fluid motion and grace. Using this form to create an "M" and "C" connected, the "C" holds an orb that represents both the world and the people in it, providing safety and support.

Mercy Corps is a humanitarian, non-profit organization that provides long-term solutions to global problems. From underprivileged youths to communities impacted by natural disasters and war, Mercy Corps provides sustainable answers to turmoil and devestation. This mission of restoring hope and empowering communities is reflected in the design of the new Mercy Corps logo, which is was inspired by the movement of ribbon, embodying fluid motion and grace. Using this form to create an "M" and "C" connected, the "C" holds an orb that represents both the world and the people in it, providing safety and support.

Variation

Colors

Typeface

One of the most impactful aspects about Mercy Corps as an organization is the effect they have on the people they help. A large portion of Mercy Corps' members actually come from the communities they help, having been inspired deeply by the compassion and change they organization brings. This has become the call to action for the re-branded Mercy Corps - reaching out to the ones that need it most to inspire them to pay it forward.

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